our story

First Rock Consulting – were ahead of the wave

First Rock Consulting (FRC) takes its name from a predominant and competitive surf spot beyond a point break at Dee Why Beach on the Northern Beaches of New South Wales Australia.

“First Rock” is located off a rock ledge that protrudes from the cascading cliff face off Dee Why point.

Positioned at First Rock:

  • you see the wave before anyone else
  • you catch the wave before anyone else
  • And you own that wave because you’re simply a step ahead of everyone else

And when you’re in this position in business you are not only more effective in calibrating the market as you have greater insight, you just make more informed decisions and reduce your risk in the process.

Being ahead of the wave gives you some big advantages

First Rock Consulting want to give you that unfair advantage by keeping you ahead of the wave.